My story

I created Desert Daughter to preserve and share centuries-old Bedouin herbal tradition with the world.

As a young child I was taught about natural herbal formulas by my grandmother that had been passed down orally from generation to generation. Grandmother showed me how to pick the herbs using old methods that preserved the plant and did not harm its reproductive capacity. My native Negev landscape called out to me and as a child would wander the wide desert, returning home with armfuls of different kinds of plants.

Meanwhile, I worked very hard in school and when I graduated I was awarded a scholarship to study in England for a B.A. in business. I believe I was, if not the first, then one of the first Bedouin women of my tribe to study abroad for a college degree.

At the time, my Bedouin community was leaving behind their holistic lifestyle in an effort to adapt to an urbanizing Negev Desert. Being a student abroad, I was surprised to see everyone interested in the reverse: an increasing interest in natural healing products.

 After graduating from university in the UK, many were surprised that I chose to return to my Bedouin roots, rather than leaving my heritage behind. Inspired by my love for the desert and my grandmother’s teachings, I launched a small business in my home village. Working out of my parents home I sold facial and body products based on my grandmother’s recipes. Over time, the business grew and in 2005 Desert Daughter was formally established. Now I offer many cosmetic and healing collections based on traditional ingredients.